HIGHLIGHT > MANUFACTURING Aik Cheong has "bean" around By HEW NGEE CHENG   MELAKA: When you mention the name "Aik Cheong", you can't help but think of quality coffee. To be exact, two years before the birth of Malaysia dated in August 1957, Aik Cheong Coffee Roaster Sdn Bhd took shape and grew into a household name. Known only as Mr Leong, the owner of Aik Cheong, said, "The growth of our company lies in our branding, company culture, high quality products, modern technology and an open mind to listen. I believe in treating the employees well and providing them with a comfortable working environment." Success does not come easy. "I remember the time when we had a very tight dateline to meet and it was a very large order. We did not have enough people for our production and we were running out of ideas. Ultimately, the management gave up their holidays and helped the operations in packing the coffee! It was a great boost of morale for all of us and we worked as a team with one spirit," he added. Aik Cheong noted that IT is an integral part to the success of its growth. They have used IT to monitor their operations, improve their marketing through their website and make better business decisions. And here are some tips from Mr Leong in running a company: "Be forgiving, treat your employees well and listen to ideas from people who care."   For more information about Aik Cheong Coffee Roaster Sdn Bhd, check out www.aikcheong.com.my